Sprout.
The visual and tonal identity that shapes how Sprout feels in the world — warm, alive, and grounded in nature.
The Mark
The Sprout wordmark is set in Bricolage Grotesque at weight 700. The name carries the brand — no icon required. Always maintain clear space equal to the cap-height of the "S" on all sides.
Don'ts
- Don't stretch or distort the wordmark
- Don't use on busy or low-contrast backgrounds
- Don't change the typeface or letter-spacing
- Don't use colors outside the brand palette
Palette
Two primary hues — Forest Green and Blush Rose — anchor Sprout's identity. Neutral Sage provides structural balance. Each has a full tonal scale for UI depth.
Semantic tokens
Green scale
Rose scale
Neutral Sage scale
Feedback colors
Type System
A single variable font carries all typographic needs. Bricolage Grotesque's organic irregularity echoes Sprout's natural ethos while staying sharp and legible at small sizes.
How We Sound
Sprout's voice is warm without being saccharine, direct without being cold. We speak like a friend who actually gives a damn about the world.
- Warm and grounded
- Honest and direct
- Optimistic, not naive
- Inclusive and calm
- Playful when appropriate
- Preachy or moralistic
- Corporate or stiff
- Overly casual or slang-heavy
- Alarmist or guilt-driven
- Trend-chasing
Copy examples
Layout Principles
Sprout uses generous spacing and soft radii to feel approachable and airy. Tighter density is reserved for data-heavy UI contexts only.